ALPLA opens inno­va­tive design centre STU­DIOa in Hard

Con­cept faci­li­tates swift, co-creative deve­lo­p­ment of new pack­a­ging types

Hard, 23 June 2022 – The ALPLA Group is acce­le­ra­ting the roll-out of new pla­stic pack­a­ging solu­tions with the ope­ning of the inno­va­tive pro­duct deve­lo­p­ment space STU­DIOa at the com­pany head­quar­ters in Hard, Aus­tria. Cus­to­mers can visit this one-stop shop to help com­plete the deve­lo­p­ment pro­cess in a matter of days, from the first design draft and a pro­to­type to the finished packaging.

3D prin­ting, vir­tual and aug­mented rea­lity, real-time cost con­trol and optimum tech­nical ser­vice – the pack­a­ging spe­cia­list ALPLA is taking pro­duct deve­lo­p­ment to the next level with the STU­DIOa design centre. ‘STU­DIOa stands for ever­y­thing we believe in – great design, top tech­nical per­for­mance and a swift roll-out. This one-stop shop is the ideal space in which to develop inno­va­tive, safe and sus­tainable pack­a­ging solu­tions for the future tog­e­ther with our cus­to­mers,’ explains ALPLA CEO Philipp Lehner at its offi­cial inau­gu­ra­tion at the com­pany head­quar­ters in Hard.

With its inno­va­tive STU­DIOa, ALPLA is focu­sing on the close coor­di­na­tion of tech­no­logy, pro­duct deve­lo­p­ment and sales. ‘When we work directly with the cus­tomer in the same space and the decision makers are there in person, we can shorten the deve­lo­p­ment time, bring new pro­ducts to market faster and secure a com­pe­ti­tive edge,’ says Norman Häusler, Director of Cor­po­rate Pro­duct Deve­lo­p­ment, with conviction.

Design expe­ri­ence space
Inter­di­sci­pli­nary ALPLA teams attend a number of design ses­sions and work­shops at STU­DIOa deve­lo­ping new pack­a­ging types tog­e­ther with cus­tomer dele­ga­tions. In addi­tion to design experts, these involve the expert input of tech­nical spe­cia­lists in the fields of pro­duc­tion, mould con­s­truc­tion and pro­cess tech­no­logy. ‘This means a design’s fea­si­bi­lity and recy­cla­bi­lity can be che­cked, opti­mised and adapted in the early stages of a pro­ject, thereby saving time and money,’ Häusler emphasises.

And the space offers more on top – a 3D printer pro­duces pro­to­types imme­dia­tely after design modi­fi­ca­tions, vir­tual rea­lity glasses pro­vide an initial pro­duct pre­view and aug­mented rea­lity (AR) is used to simu­late the pack­a­ging placed on the super­market shelf.

Global pro­duct development
With its seven Tech­nical Cen­ters around the world, ALPLA pro­motes regional pro­duct deve­lo­p­ment for its local cus­to­mers. The new STU­DIOa design centre in Hard fol­lows in the foot­s­teps of the con­cept suc­cessfully applied at the site in Atlanta, USA, since 2015. A customer-oriented deve­lo­p­ment space was also opened in Toluca, Mexico, in mid-2021. Ano­ther STU­DIOa is curr­ently under deve­lo­p­ment in Shanghai.



About the ALPLA Group
ALPLA is one of the leading companies involved in plastic packaging and recycling. Around 22,100 employees worldwide produce custom-made packaging systems, bottles, caps and moulded parts at 177 sites across 45 countries. The high-quality packaging is used in a wide range of areas, including for food and drinks, cosmetics and care products, household cleaning products, detergents and cleaning agents, pharmaceutical products, engine oils and lubricants.

ALPLA operates recycling plants for PET and HDPE in Austria, Germany, Poland, Mexico, Italy, Spain, Romania and Thailand. Other projects are being realised elsewhere around the world.


Infor­ma­tion for editorial
ALPLA, Erik Nielsen (Senior Com­mu­ni­ca­tions Manager), tel.: +43 (0)5574 6021 701, email:
Pzwei. Pres­se­ar­beit, Joshua Köb, tel.: +43 (0)5574 44715 22, email: