ALP­LA­in­dus­trial: new brand for large-volume containers

ALPLA con­so­li­dates port­folio of Wolf Pla­s­tics sub­si­diary and pro­motes recycling

Hard, 10 May 2023 – Starting in May 2023, the ALPLA Group will be mar­ke­ting all acti­vi­ties rela­ting to large-volume pla­stic pack­a­ging for indus­trial and com­mer­cial use, such as buckets, canis­ters and their clo­sure sys­tems, under the ALP­LA­in­dus­trial brand. One and a half years after the take­over of Wolf Pla­s­tics, the global com­pany is con­so­li­da­ting the port­folio of the sub­si­diary and market leader in cen­tral and south-east Europe, expan­ding it to include pro­ducts made of post-consumer recy­cled (PCR) mate­rial and crea­ting the basis for fur­ther growth. 

Since autumn 2021, the ALPLA Group has sup­plied major inter­na­tional cus­to­mers from the food, che­mical and con­s­truc­tion indus­tries with high-quality pla­stic buckets, canis­ters, bot­tles and clo­sures through its sub­si­diary Wolf Pla­s­tics. The global pack­a­ging and recy­cling spe­cia­list is now con­cen­t­ra­ting its line of pro­ducts under the new ALP­LA­in­dus­trial brand, inten­si­fying its com­mit­ment to large-volume pla­stic pack­a­ging for industry and for pro­fes­sional use.

Cir­cular eco­nomy, sus­taina­bi­lity and safety are key cri­teria for future pack­a­ging solu­tions in all sec­tors. We are also app­lying our many years of exper­tise in pro­duct design and recy­cling to indus­trial and com­mer­cial appli­ca­tions and are con­ti­nuing our suc­cessful journey with the estab­lish­ment of the new divi­sion,’ explains Rainer Widmar, ALPLA Mana­ging Director Cen­tral and Eas­tern Europe. The cor­po­rate iden­tity of Wolf Pla­s­tics will change to ALP­LA­in­dus­trial over the course of the year.

Focus on recycling
ALP­LA­in­dus­trial curr­ently manu­fac­tures roughly 400 pro­ducts at its three pro­duc­tion sites in Aus­tria (Kam­mern), Hun­gary (Fer­tős­zent­mi­klós) and Romania (Bucha­rest). The buckets, canis­ters and bot­tles can be custom-designed using in-mould label­ling. By intro­du­cing its own recy­cling line with up to 100 per cent PCR mate­rial, ALPLA is also offe­ring indus­trial and com­mer­cial cus­to­mers a climate-friendly alter­na­tive. ‘Our inno­va­tive solu­tions are the ideal pre­pa­ra­tion for future regu­la­tions and thus pro­vide a com­pe­ti­tive advan­tage,’ empha­sises Widmar.


About ALPLAindustrial
With approximately 23,300 employees, 190 locations and annual sales of 5.1 billion euros (2022), the ALPLA Group is one of the world’s leading companies in the production and recycling of plastic packaging. In the ALPLAindustrial division, the company produces buckets and canisters for industrial and commercial customers at three locations in Austria, Hungary and Romania. ALPLAindustrial also offers recyclable solutions of up to 100 per cent PCR (post-consumer recycled material).


Infor­ma­tion for editorial
ALPLA, Erik Nielsen (Team Leader, Cor­po­rate Com­mu­ni­ca­tions), tel.: +43 (0)5574 6021 701, email:
Pzwei. Pres­se­ar­beit, Joshua Köb, tel.: +43 (0)5574 44715 22, email: