ALPLA’s Canupak reduces carbon emis­sions by around 71 percent

Ultra­light pro­to­type pack­a­ging system for beauty care pro­ducts with a bottle made enti­rely of rHDPE

Hard, 6 December 2022 – The pack­a­ging and recy­cling spe­cia­list ALPLA has rea­lised a carbon-optimised pro­to­type solu­tion as a show­case for future pro­ducts with its inno­va­tive Canupak beauty care pack­a­ging. The ultra­light pack­a­ging system with a bottle made enti­rely of recy­cled HDPE (rHDPE) unders­cores the company’s global sus­taina­bi­lity stra­tegy. ALPLA is the­r­e­fore offe­ring its cus­to­mers fur­ther poten­tial to reduce emis­sions as well as exper­tise for future developments.

Around 71 per cent less carbon con­sump­tion than with com­pa­rable pack­a­ging types, com­plete recy­cla­bi­lity of the bottle and cap, and a total weight of appro­xi­m­ately just 14 grams – with its ultra­light Canupak pack­a­ging system, the global pack­a­ging and recy­cling com­pany ALPLA has rea­lised carbon-optimised pack­a­ging for the field of beauty care. The bottle is made enti­rely of recy­cled HDPE (rHDPE) sourced from the company’s own plants in the EU. It is also pro­duced exclu­si­vely using rene­wable energies.

Canupak is a prime example of how the poten­tial to mini­mise emis­sions can be explored with high-quality pack­a­ging sys­tems. ‘We are gra­du­ally redu­cing carbon emis­sions and are expan­ding our exper­tise across the board of pro­cesses, from design and pro­duc­tion through to logi­stics. The carbon-optimised Canupak is the next mile­stone on the path to the sus­tainable pack­a­ging of the future,’ empha­sises Karina Pölzl, Inno­va­tion Pro­ject Manager at ALPLA.

Part­ner­ships for solu­tions of the future
The carbon foot­print was cal­cu­lated in coope­ra­tion with Cli­ma­te­Partner. The pro­duct carbon foot­print (PCF) com­prises all the emis­sions throug­hout a product’s life cycle, inclu­ding its dis­posal. The areas of package con­tents, retail and use phase were not taken into account as these are not rele­vant to the cli­mate impacts of pack­a­ging. As no clear stan­dards curr­ently exist for climate-neutral pro­ducts and off­set­ting cer­ti­fi­cates, ALPLA is focu­sing on redu­cing emis­sions within its own sphere of influence. ‘We are focu­sing on fur­ther opti­mi­sing our pro­ducts and on maximum recy­cla­bi­lity based on design for recy­cling, and are on the loo­kout for part­ners who wish to take the next step in redu­cing their carbon foot­print tog­e­ther with us,’ reports Pro­ject Manager Karina Pölzl.

There is incre­asing demand for sus­tainable pro­ducts – among our cus­to­mers as well as the end con­su­mers. Carbon-optimised pack­a­ging has a key part to play here. We already have the exper­tise and expe­ri­ence in pro­du­cing future-oriented solu­tions,’ says ALPLA’s delighted CEO Philipp Lehner.

Global sus­taina­bi­lity strategy
At ALPLA, the deve­lo­p­ment of carbon-optimised pack­a­ging solu­tions with a high PCR pro­por­tion, maximum recy­cla­bi­lity and minimum mate­rial con­sump­tion goes hand in hand with invest­ments in sus­tainable pro­jects and the global expan­sion of rene­wable energy and the cir­cular eco­nomy. All pack­a­ging is to be fully recy­clable by 2025, with post-consumer recy­cled mate­rial (PCR) accoun­ting for 25 per cent of the mate­rials pro­cessed. The com­pany is inves­ting 50 mil­lion euros a year in recy­cling acti­vi­ties to this end. ALPLA already widely uses rene­wable ener­gies and high-quality own-production recy­cled mate­rials at its plants and is mini­mi­sing trans­port jour­neys with in-house plants directly at the cus­to­mers’ premises.

For more infor­ma­tion on Canupak and the suc­cessful journey from the idea of climate-neutral pack­a­ging to the pro­to­type carbon-optimised pack­a­ging, see the ALPLA case study:


About the ALPLA Group
ALPLA is one of the leading companies involved in plastic packaging and recycling. Around 22,100 employees worldwide produce custom-made packaging systems, bottles, caps and moulded parts at 177 sites across 45 countries. The high-quality packaging is used in a wide range of areas, including for food and drinks, cosmetics and care products, household cleaning products, detergents and cleaning agents, pharmaceutical products, engine oils and lubricants.

ALPLA operates recycling plants for PET and HDPE in Austria, Germany, Poland, Mexico, Italy, Spain, Romania and Thailand. Other projects are being realised elsewhere around the world.


Infor­ma­tion for editorial
ALPLA, Lukas Österle (Sus­taina­bi­lity Com­mu­ni­ca­tions Manager), tel.: +43 (0)5574 6022 132, email:
Pzwei. Pres­se­ar­beit, Joshua Köb, tel.: +43 (0)5574 4471 522, email: