ALPLA at PLMA trade show in Amsterdam

Recy­cling of plastic pack­a­ging: insights into out­stan­ding Recyclate-Initiative

Hard, 14 May 2018 – At the invi­ta­tion of ECC Eco­lo­gical Clea­ning and Care GmbH, part of the Werner & Mertz Group, ALPLA is taking part in the inter­na­tional PLMA trade show on 29 and 30 May in Ams­terdam. The pack­a­ging spe­cia­list will pre­sent the Recyclate-Initiative tog­e­ther with its long-term cus­tomer Werner & Mertz and Der Grüne Punkt at stand N‑3722 in hall 8.

Werner & Mertz, ALPLA and Der Grüne Punkt have been coope­ra­ting suc­cess­fully on the Recyclate-Initiative for many years. The three part­ners will pre­sent the pro­ject to an inter­na­tional audi­ence at the PLMA ‘World of Pri­vate Label’ trade show on 29 and 30 May. At their joint stand, they will illus­trate the entire cycle of a PET or HDPE bottle made from recy­cled mate­rial – from collec­tion of the plastic waste and pro­ces­sing of the recy­cled plastics into new pack­a­ging through to pla­cing the pro­duct on the shop shelf.

We look at the Recyclate-Initiative laun­ched by Werner & Mertz as a show­case pro­ject which will steer many other com­pa­nies in the future. It shows how a modern cir­cular eco­nomy works,’ says ALPLA CEO Gün­ther Lehner, empha­sising: ‘Thanks to the well-organised col­la­bo­ra­tion bet­ween all those involved in the pro­ject, we are able to make a con­tri­bu­tion towards sus­taina­bi­lity.’ Visi­tors can meet the recy­cling and tech­no­logy experts from ALPLA at stand N‑3722 in hall 8 (non-food area).

Mul­tiple award-winning initiative
Werner & Mertz laun­ched the Recyclate-Initiative in 2012. The aim of the coope­ra­tion is to enable effec­tive recy­cling of waste plastic (PET and HDPE) and intro­duce them into a closed mate­rial cycle based on a cradle-to-cradle principle. ALPLA has been a partner of the initia­tive since the very begin­ning and brings its decades of exper­tise in the pro­duc­tion of recy­cled plastics and pro­ces­sing into bot­tles and clo­sures to the fore. In 2016, bot­tles were pro­duced from 100% HDPE recy­cled mate­rials for the first time. Several awards, such as the World­Star Pack­a­ging Award and the Gold German Pack­a­ging Award, reco­gnise the com­mit­ment of the com­pa­nies involved.

World of Pri­vate Label trade show
The PLMA ‘World of Pri­vate Label’ is an inter­na­tional trade show. The Pri­vate Label Manu­fac­tu­rers Asso­cia­tion (PLMA), with bran­ches in Ams­terdam and New York, is respon­sible for the orga­ni­sa­tion of the event. This year’s event takes place in the RAI Exhi­bi­tion Centre in Ams­terdam on 29 and 30 May. Around 2,500 exhi­bi­ting com­pa­nies (retailers, who­le­sa­lers and pro­du­cers) will pre­sent their pro­ducts in the food and non-food areas.

More infor­ma­tion: and (Recyclate-Initiative)
For more infor­ma­tion about the trade show, visit:


About ALPLA:
ALPLA is one of the leading companies in plastic packaging. Around 19,300 employees worldwide produce custom-made packaging systems, bottles, closures and moulded parts at 176 sites across 45 countries. ALPLA also operates recycling plants at three locations with an annual capacity of 65,000 tonnes of food-grade rPET. The high-quality packaging is used in a wide range of areas, including for food and drinks, cosmetics and care products, household detergents, washing and cleaning agents, engine oils and lubricants. ALPLA celebrated its 60th anniversary in 2015.


Addi­tional infor­ma­tion for editors:
ALPLA, Alex­andra Dittrich (PR & Cor­po­rate Com­mu­ni­ca­tions), Tele­phone +43 (0)5574 602 1083, Email
Pzwei. Pres­se­ar­beit, Werner F. Sommer, Tele­phone +43 (0)5574 44715 25, Email